GEICO, the car insurance company has been in business for a pretty long time but got noticed with a spat of successful advertisement campaigns .The strategy of the advertisement campaigns include television parodies, radio advertisement and bulk mailer campaigns. It was one of the first insurance companies to use a model primarily of the non human type and it used the internet and the phone to make the facilities like claim filling and policy enquiries available to the customer. It has undertaken quite a few popular ad campaigns and one of their most popular taglines have been “GEICO, fifteen minutes could save you fifteen percent or more on car insurance”

So what is it that makes these ad campaigns strike a chord with the masses? The animation advertisements are very popular and they are a part of a dumb things campaign that included a fifteen seconds commercial showing a man getting curious about some object. His curiosity gets the better of him and he always ends up hurting himself. The company also has a series of individual advertisements that puts across the message clear and loud that GEICO is the way if you want the best when it comes to insuring your car. The advertisements use real lifelike situations and that helps the masses to relate with it.

GEICO also uses mascot that is a lizard called a Gecko which first appeared in 1999.The reptilian mascot first appeared with a American accent but has undergone a lot of evolution and now speaks in a working class British style accent. This was done in an effort to humanize the mascot and give him the guy next door image. Apart from using parodies for their advertisements GEICO also uses real life situations to showcase how the company has assisted its customers in times of need. They also include quite a few celebrities in their ad campaigns, the most popular being Peter Graves and Verne Troyer.

As if that was not enough, Samsung is coming up and showing us snippets of the special or rather “extra special” because 3D TV itself holds the prefix of special. This extra special TV from Samsung would have the same screen divided into two parts, enabling more than one viewer watching their own individual program simultaneously and that too in three dimension format.

For this entire viewing extravaganza one has to wear a special glass. Only by sporting that geeky looking glass, which would make the wearer look funkier, would one be able to visualise a three dimensional effect on the TV display screen.

The entire ad campaign seems to be going berserk with this new technology. The TV as such has been named the idiot box because it alienates human from each other. Walk into a house on a social visit and if the TV is placed in that room and switched on then in most cases that holds the rapt attention of the visitor and visited alike.

The talk and exchanges simmer off between people. Given the three dimensional scenario and the special glasses that needs to be worn this aspect of isolation and incubating in one’s own world would be further accentuated. The ad campaigns do not display these woogly googly goggles and possibly because that may turn the opinion for the 3D TV from craved to caved in?

The product carries the text “Essence of Freedom” styled below it. Every aspect of the advertisement matches and collects up to a total representation of the product being advertised. The lone man being of youthful age indicates the verve that this cologne is expected to deliver. The sand dune reiterates the product’s name itself. The word freedom has a lot of space in it to capture or wander about in the viewers mind. Interpretation of the text would be varying depending on each individual customer thereby lending a very wide spectrum of audience to the advertisement.

The text and the picture therefore complement each other and as a complete package brings about the factor of appeal and the appeal is to the viewer’s aesthetic senses and sensibility. The picture itself has been focused softly and the effect therefore has been of the fragrance spreading a soft sensual feel unto the surroundings that the person would affect.

The model has also been dressed up in loose casual attire. The word and essence of freedom used in the caption of the advertisement is highlighted in this manner. A double focus on the text and the picture both ensures higher probability of the viewer interpreting the advertisement the way the designer has wished it to be.

It is such well thought and designed or crafted advertisement that ensure higher popularity of the product.

The ad doesn’t explicitly name the rival product but the tall, slender, detergent bottles shown in the ad resemble the low priced Ajax dishwashing liquid produced by Colgate-Palmolive; criticizing the rivals is a new strategy adopted by the Dawn marketing heads. Earlier, Dawn was usually focused on publicizing product attributes like their disposable c fold face cloths, or body care line.

One such previous ad, marketed the Dawn washing liquid as a high quality dishing liquid that not only washes the dishes but beautifies hands too. The tag line of the ad was “transforms the feel of your hands in just five uses”. Though, this did not work well, as market data showed more business for Ajax as compared to Dawn and this new ad campaign had to be launched in its wake.

The market report showed that during the old campaign which lasted for the past 52 weeks, the market showed an 18.3 percent growth in Dawn sales meaning a rise to $147.1 million. Meanwhile, Ajax had a growth rate of 22.8 percent bringing it to $99.7 million.

Procter & Gamble are now hoping that the new ad campaign would soon turn tables. The brand manager for Dawn, Dan Jackson, explained that the new campaign is aimed at making consumers change their shopping habits developed throughout the previous year. The shopping habit of buying everything that has the lowest price tag on it is not fruitful for them. This habit doesn’t necessarily save them money, he said.

Later, he quoted a research saying that they have found out by using Dawn, the consumer saves more money as it does the job while being used in lesser proportions than its rivals. Jackson has claimed that this new ad campaign is the “biggest brand equity message” for many years.

This new campaign seems to have caught the eyes and senses of the average consumer and is being talked about on a regular basis. The ads used are simple and effective and should continue to work well for the brand.

The AOL computer check is what I consider to be a gem of an ad. Yes there those out there who may consider it annoying and deceptive, but in my view it really is none of those things.

The ad shows a couple fighting over the possible reasons that could have caused their computer to not be working and how it can be fixed. While their nonstop batter goes on and on, their little child comes and bangs hard on the keyboard and the mouse with a little plastic hammer. The couple is not bothered in the least. The mother also stops for a moment, ordering the child to keep away from the machine.

They eventually reason out the crashing of the computer and decide to blame it on the possible banging and meddling done on the computer but something magical happens when the child bangs the mouse and. As soon as the kid does so, the screen displays the AOL Computer Check-Up, the center for repairing and fixing computer problems.

Today, the advertisers think that the customers are quite smart and although they may have some technical knowledge about the products they buy, they are also aware that sometimes they will need help.

This ad presents to viewers the solution to their PC problems in using the trusted AOL Computer Check-Up and presents it brilliantly. Using a child to find the possible solution (although by accident) is reminiscent of the famous line “and a child shall lead them”. The whole ad is really amusing and brought a smile to my face.

AOL has to be commended for presenting this ad to the general public. They promise you something simple, a solution to your most common PC problems.

So if you are facing a problem with your computer and don’t know how to find out what wrong try AOL’s solution before your child comes along and embarrasses you. Now we just need to find something as simple for apple mac support london and we’ll be off!

The hype that is generated on the car racing events leaves one stunned and gripped in tension and apprehension when the cars zoom at break neck speed against each other. The advertisement campaign, that precedes the event and post, mentions these hair rising features as the reason why one should opt for this particular car.

The most recent example that one can draw, is where the car makers MINI had gone on record to challenge Porsche at a racing event. The boss of MINI had even advocated wearing t-shirts post the race with appropriate slogans of win or lose in the race. All this was in favour of ad campaigns for their car.

Whether the general consumer would be driving only on the race tracks after he or she purchases the car is to be considered. If it be on the roads that the owner of the car would be driving, would it be a race that the driver be involved in always? In reality fuel storage of a car is probably more important than if it can drive faster than a porsche anyway.

Ad campaigns for cars have tended to go out of the real world scenario that the product, the car, is actually meant to be used for. The very purpose of the car that of carrying passengers or transporting luggage does not seem to form the central basis of these ad campaigns. Rather style, speed and such spicy flavoured aspects seems to be the factors playing upon the people to buy the car.

In our first hunt for a branding or marketing scheme to feature on here, we noticed that a lot of sites were doing the same things incorrectly. The increasing number of websites and blogs offering information about a product or new offering in the market has increased competition amongst website and blog owners online. It is therefore very important to do something different in order to be able to get visitors to your website to take action and purchase or use what you are offering.

Here are 5 simple calls to action that you can follow when creating your website. These tips if followed can help generate more traffic to your website.

· Highlight the good points of your product and also list the benefits of your product over the others in the market. If this is something like LG Phones for Sale, you need to realize that there are thousands of other people out there selling the same thing. Don’t point out what everyone knows about the product already, point out why you are different. This will help gather more interest from the people visiting your website or blog. People like to know that they will be gaining some significant benefit that they cannot get from anywhere else.

· Always end the advertisement with a guarantee of the product. By doing so, you will be able to gain the trust of the potential customers viewing your advertisement. No one else would be able to put faith in your product until you yourself do so.

· A very good way to get more customers to take action is by having a deadline or limited offer period. Potential customers would not want to lose out on a good opportunity of buying your product and it will generate more customers for you.

· Offer a discounted price. This will be able to grab the attention of more customers, who would be happy that they are not paying the full price for the product and getting it for a discounted price and thus saving money also.

· It would be a good idea to have testimonials of customers who have already bought the product or used the service and are happy with the benefits it offers them. Testimonials help gather more customers than any other offered on the website.