Car ad campaigns
Cars were meant to transport. That is how the concept had started in the initial days of car manufacture. Then they turned into a commodity of comfort and especially so for the elite class. Thereafter they added to themselves the aspect of speed and racing, much like a good substitute for horse racing or bull racing. We therefore now have advertisement campaigns launched by car manufacturers that showcase the cars in their racing suits. It is from these race tracks and results that the popularity of a car is rated.
The hype that is generated on the car racing events leaves one stunned and gripped in tension and apprehension when the cars zoom at break neck speed against each other. The advertisement campaign, that precedes the event and post, mentions these hair rising features as the reason why one should opt for this particular car.
The most recent example that one can draw, is where the car makers MINI had gone on record to challenge Porsche at a racing event. The boss of MINI had even advocated wearing t-shirts post the race with appropriate slogans of win or lose in the race. All this was in favour of ad campaigns for their car.
Whether the general consumer would be driving only on the race tracks after he or she purchases the car is to be considered. If it be on the roads that the owner of the car would be driving, would it be a race that the driver be involved in always? In reality fuel storage of a car is probably more important than if it can drive faster than a porsche anyway.
Ad campaigns for cars have tended to go out of the real world scenario that the product, the car, is actually meant to be used for. The very purpose of the car that of carrying passengers or transporting luggage does not seem to form the central basis of these ad campaigns. Rather style, speed and such spicy flavoured aspects seems to be the factors playing upon the people to buy the car.