The Dawn Advertising Campaign: A Simple Review
The new Dawn advertising campaign is bashing the rival brands aggressively. The new ad campaign can be seen all over the media including TV, print and billboards. The campaign goes along claiming that the Procter & Gamble owned dish care brand’s one bottle is more powerful than two bottles of the unnamed rival brand.
The ad doesn’t explicitly name the rival product but the tall, slender, detergent bottles shown in the ad resemble the low priced Ajax dishwashing liquid produced More
