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The Geico Advertising Campaign

GEICO, the car insurance company has been in business for a pretty long time but got noticed with a spat of successful advertisement campaigns .The strategy of the advertisement campaigns include television parodies, radio advertisement and bulk mailer campaigns. It was one of the first insurance companies to use a model primarily of the non human type and it used the internet and the phone to make the facilities like claim filling and policy enquiries available to the customer. It More

3D TV Ad Campaigns

Samsung and the likes of the electronic gadget manufacturers are up and about in creating a TV that would allow viewers a viewing saga of pictures in three dimensions. (I dread to think of the storage space it requires) Not only the height or width of the characters that holds our attention, but even its obesity or rather depth would be displayed and captured by the human viewer. Real life viewing of the “idiot box” going to be the default More

An Example of Good Advertisement Technique

Any advertisement with its mix of graphics and text content together is supposed to deliver to its viewer an iconic representation of what the product is all about, this may be seen on the internet, on billboards or on in-store pop up stands. An example of a good mix and usage of both these features can be seen in the advertisement for a Dior fragrance product with the line “Dune Pour Homme”. The advertisement features a young male model More

The Dawn Advertising Campaign: A Simple Review

The new Dawn advertising campaign is bashing the rival brands aggressively. The new ad campaign can be seen all over the media including TV, print and billboards. The campaign goes along claiming that the Procter & Gamble owned dish care brand’s one bottle is more powerful than two bottles of the unnamed rival brand.

The ad doesn’t explicitly name the rival product but the tall, slender, detergent bottles shown in the ad resemble the low priced Ajax dishwashing liquid produced More

AOL Computer Check Commercial- Simply Brilliant

The AOL computer check is what I consider to be a gem of an ad. Yes there those out there who may consider it annoying and deceptive, but in my view it really is none of those things.

The ad shows a couple fighting over the possible reasons that could have caused their computer to not be working and how it can be fixed. While their nonstop batter goes on and on, More

Car ad campaigns

Cars were meant to transport. That is how the concept had started in the initial days of car manufacture. Then they turned into a commodity of comfort and especially so for the elite class. Thereafter they added to themselves the aspect of speed and racing, much like a good substitute for horse racing or bull racing. We therefore now have advertisement campaigns launched by car manufacturers that showcase the cars in their racing suits. It is from these race tracks More

Conversions: 5 Simple Calls To Action

In our first hunt for a branding or marketing scheme to feature on here, we noticed that a lot of sites were doing the same things incorrectly. The increasing number of websites and blogs offering information about a product or new offering in the market has increased competition amongst website and blog owners online. It is therefore very important to do something different in order to be able to get visitors to your website to take action and purchase or More